Google @ GDC Online Oct 10-12th

(Cross-posted on the Google Code Blog)



This year at the Game Developers Conference (GDC) Online we have organized a Developer Day on Oct. 10th full of Google information for game developers. It will feature hardcore technical information on Google products and platforms delivered by Google engineers and developer advocates. We’ll discuss the latest projects we’re working on and how our online technologies can help you better create, distribute, and monetize games that reach a larger audience than ever before. We’ll present everything from how developers can build hardware accelerated 3D games for the browser with WebGL to the game framework used to bring Angry Birds to the Web.



In addition to the Developer Day, we will also have a booth on the Expo floor on Oct. 11th-12th where we’ll have representatives from the Chrome Web Store, Native Client, WebGL, App Engine, Google+, In-App Payments, Google TV, and AdSense/AdMob demoing technologies and platforms for game developers. Come by booth 503 to try out Google products and ask questions, or hang out in our Google TV lounge.



For more information on our presence at GDC Online, including session and speaker details, please visit http://www.google.com/events/gdc/2011. Hope to see you in Austin!



Not able to attend GDC? Check out Google Game Developer Central to get an overview of Google products and services that are particularly relevant to game developers.



Posted by Amy Walgenbach, Developer Marketing

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The +1 button for retailers

(Cross-posted on the Google Retail and Google Merchant blogs)



The people we know and trust have a big influence on our purchase decisions. I bought the chef’s knife I use every day on the recommendation of my friend Eliot, who more than knows his way around the kitchen. And I always try to bring my friend Brian along when I’m music shopping, since he has a knack for pointing out great albums I’ve never heard of.



We’re excited about the +1 button because it brings these personal recommendations to a place where many purchase decisions start -- the Google search results page.



Adding +1 buttons to your product pages makes it easy for your customers to recommend the products they love on your site with a single click. And thanks to recent improvements to the +1 button, they can take the conversation even further by sharing your products right away on Google+.



From there, +1 annotations can help your products stand out. Potential customers might see +1’s from their friends and contacts on your search ads, your organic Google Search results, or even on your page itself.



We’ve worked with Bazaarvoice and PowerReviews to make it even easier to get the +1 button on your pages. Both companies have extensive experience in social commerce, and can help you develop the right strategy for implementing +1 buttons on your site.



Looking for a couple examples of retailers using +1 to help their products stand out on Google search? Jockey (working with PowerReviews) and Golfsmith (working with Bazaarvoice) have already added +1 buttons to the product pages on their sites.



If you’d prefer to add the +1 button to pages yourself, it’s easy to do. Just install a small snippet of code wherever you want the +1 button to appear. For advanced implementation FAQs and documentation, you can visit the +1 button page on Google Code.



As more retailers add +1 buttons to their sites, we’re excited about how much more helpful search results will get. The next time I need a new frying pan, I won’t need to call Eliot up -- his recommendation will be right there waiting for me.



Posted by Brian Lam, Strategic Partner Manager

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Shop your favorite catalogs with Google Catalogs

(Cross-posted on the Official Google Blog)

For years, shoppers have enjoyed flipping through glossy print catalogs to be inspired, discover new trends and find great products. Today, mobile technologies can make catalog shopping more engaging, social and creative. With that in mind, we’ve created Google Catalogs—a free app for tablet devices that enables you to browse all of your favorite catalogs and interact with new layers of rich-media content.

The Google Catalogs app features digital versions of catalogs across many popular categories, including fashion and apparel, beauty, jewelry, home, kids and gifts. We’ve partnered with a variety of top brands including Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance, Tea Collection, Urban Outfitters and Williams-Sonoma, just to name a few.

With Google Catalogs, you can:

• Interact: Zoom in to see products up close, tap on tags to learn more about an item or, in some catalogs, view inspiring photo albums and videos.
• Find products in nearby stores: When an item catches your eye, instantly find it in a store near you or tap “Buy on Website” to visit the merchant online.
• Express your creativity: Create a collage of your favorite catalog pages and products. If you need inspiration, you can check out collages created by others.
• Share with friends: Email a product or collage to all your shopping buddies.
• Get instant access to new catalogs: Add catalogs to your Favorites and get notified each time a new issue arrives.
• Discover new products and brands: Search for products within or across multiple catalogs to find exactly what you’re looking for.

To download the app on your iPad, visit the App Store. Visit www.google.com/catalogs/about/ to learn more, and stay tuned for Google Catalogs for Android tablets, coming soon! If you’re a merchant and would like to participate in Google Catalogs, tell us about your catalog by filling out this form on our website.

Happy shopping!

Posted by Kinnari Jhaveri, Strategic Partner Development Manager, Google Commerce Team

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Tune in tomorrow: HTML5 hackathon

If you wanted to attend the HTML5 Web App hackathons happening around the United States over the past few weeks but have been unable to do so, we have some good news for you. We'll be live streaming the Mountain View hackathon presentation through the Google Technology User Group (GTUG) YouTube channel.



During the presentation we'll cover the end to end process of using HTML5 to create rich, native-feeling web apps, distributing the apps through Chrome Web Store, and monetizing with In-App Payments.



Tune in tomorrow, August 11th, at 12:15 PM PST to view the presentation.



See you then!



Posted by Peng Ying, Developer Programs Engineer

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