Google Content API for Shopping adds more metrics for merchants

We are happy to announce that the Google Content API for Shopping, which is used to upload product data to Google, now exposes performance (click) data. This data informs merchants how often their products have been clicked on Google Shopping within any given time period.

The data is easy to grab by adding URL parameters to product retrieval requests, specifying the start and end dates for which performance data is required. The returned product data contains new elements with the number of clicks per day for each product, for example:

We hope this feature helps merchants track these important metrics. For more information, please visit the documentation, and if you have any questions, please raise them in the developer forum.

Posted by Thomas Kotzmann, Technical Lead, Content API for Shopping