Merchants: Get deeper insight into your product performance on Google Product Search

We frequently hear from merchants that data is gold - especially when that data provides insight into the performance of their products and their customers’ buying habits. We’ve listened to the feedback, and today we’re rolling out the first in a series of improvements to Google Merchant Center to put more data in the hands of merchants.

Starting today, retailers who submit product feeds to Google Product Search can view more detailed product performance data directly on the ‘Performance’ tab of their Google Merchant Center account.

In addition to seeing clicks on all products in aggregate over a specified period of time, merchants can now drill down to view click metrics for specific product categories, brands, condition and country. With these tools, it’s easy to compare the performance of different types of products, brands, and more to assess how you’re doing and identify areas that may need additional optimization.

With these improvements, merchants now have more detailed insight into product performance, allowing them make informed decisions about their business and drive increased ROI. We’re continually working to improve the Google Product Search experience for merchants and more tools are on the way. Check back soon for updates!


Posted by Mayuresh Saoji, Senior Product Manager, Google Merchant Center team