Connect your loyalty programs, offers and more to Google Wallet with the Wallet Objects API

Consumers want access to all of their loyalty cards, offers, and more on their smartphone. An average household has 18 loyalty cards but use less than half of these cards regularly because of the inconvenience. And the same goes for tickets, membership cards and other items.

With this vision in mind, we are announcing the Google Wallet Objects API. As a developer, this platform enables you to:

• Save anything to Google Wallet: Integrate your loyalty programs, offers and more into Google Wallet. Users can save these items directly to their Google Wallet for easy use.
• Drive customer engagement with loyalty and offers: Showcase your brand, acquire users and engage them through instant loyalty sign-up, real-time updates and offers.
• Benefit from the broader Google ecosystem: With Google's location services, your users get timely notifications about their saved Wallet objects. Additionally, with a simple upgrade path to Google Offers, you can distribute your offers across Google properties — including Adwords, the Google Display Network and Google Maps for Mobile — and benefit from Google's targeting capabilities.

Integration is easy, and you can work with one of our partners to make it even easier. Partners that provide tools to speed integration include Accelitec, Blackhawk, Loyalty Lab, Paytronix, ProfitPoint, Urban Airship and Vibes.

We would also like to thank our partners that have already started integrating with the Wallet Objects API. These include Alaska Airlines, Belly, BillGuard, The Body Shop, BJs Restaurants, Raley's, Red Mango, Marriott Rewards and RetailMeNot. Attendees at Google I/O can see demo loyalty integrations from Alaska Airlines and The Body Shop, and offers integration from RetailMeNot.

We plan to launch these loyalty programs, offers and more to consumers as soon as we can. In the meantime, if you're a merchant or developer, you can learn more, sign up and start building innovative capabilities for your consumers.

Posted by Pali Bhat, Group Product Manager, Google Wallet