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Friday, 26 July 2013

Building a seamless shopping experience across devices

Posted on 10:10 by Unknown
The importance of mobile devices has never been clearer: each week, tens of millions of people use Google Shopping and Google search on their mobile phones, generating hundreds of millions of searches. And many of these people are looking for product information; 76% of shoppers use the web to research purchases and 57% of people use mobile devices to help them shop smarter.

We want to give you the best answers quickly, regardless of the device you use. We’ve worked hard to make it easier for you to find the product information you need, whether you’re at home or on the go, using Google Shopping and Google Search. And we’re happy that you’re finding it easier to discover and research products, and to find where to buy those products online or in-store at the best price. For example, we’ve introduced 360-degree product imagery, Shortlists and more relevant reviews.

We want to focus our efforts on Google Shopping and Google Search, to create a better, more consistent shopping experience across all devices. To help us focus on that goal, we’ll be shutting down the standalone Google Shopper app on August 30.

Going forward, you can search directly on Google (or use the Google Search app on mobile devices) or visit google.com/shopping in any browser. Our best features are there: you can compare prices, shop on the go, find a product in stock locally, check out product photos, read reviews or find product details. You’ll find more than a billion products, from over one hundred thousand sellers -- including 10,000 new merchants and marketplaces in the past three months.  

Thank you for using the standalone Google Shopper app. We hope that you’ll keep searching with Google to get exactly the answers you need to shop smarter across the web, and we look forward to sharing some great things we have coming on mobile for the holidays!

Posted by Sameer Samat, VP, Google Shopping
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