Updates to Google Merchant Center Terms of Service

Back in January, we announced our new Google Terms of Service to provide a more consistent experience for users across Google's products. Starting today, March 29, Google Merchant Center will be covered by the new Google Terms of Service along with a short set of additional terms and conditions specific to Merchant Center.

While the substance in the additional Merchant Center terms and conditions remains unchanged from the previous version, the new additional terms and conditions are shorter and reworded to be easier to understand. We encourage you to take the time to review the new Google Terms of Service along with the additional Merchant Center terms and conditions.  


Posted by Mayuresh Saoji, Senior Product Manager, Google Merchant Center team

Read More

Google Offers Food Truck Day in LA

Google Offers connects you with deals at great places in your city. And sometimes those places are on wheels. We’re joining the food truck craze and kicking it all off in the city where you need a car to do pretty much everything (even cooking): Los Angeles. Enjoy Food Truck Day this Friday, March 23 with offers from some of LA’s most buzzed-about, award-winning food trucks.

Here’s what’s on the menu:

Kogi BBQ: Hailed by Zagat as “the forerunner of all food trucks,” Kogi BBQ, LA’s own traveling landmark, is known for putting Korean barbecue tacos on the map. Corn tortillas, double-caramelized meats, salsa roja, onion-cilantro relish and fresh Asian slaw make up the iconic Kogi taco that has both LA locals and TIME magazine buzzing. Believe the hype: $4 gets you $8 of Korean BBQ tacos.

The Grilled Cheese Truck: These sandwiches “might change your life” according to Zagat. Try their Cheesy Mac ‘n Rib or S’more Melt and it’ll be no surprise why The Grilled Cheese Truck was voted Best Food Truck by LA Times Readers’ Choice. Get in on the grilled goodness: $5 gets you $10 of sandwiches and more.

Grill ‘Em All: Zagat rates Grill ‘Em All as one of LA’s top 10 food trucks—and the competition is stiff. Winner of Food Network’s The Great Food Truck Race, this local favorite serves epic, gourmet burgers and (cheese-filled) tator tots while cranking jams from their favorite bands. Get ready to rock ‘n roll: $7 gets you $14 at this hamburger hotspot.

The Buttermilk Truck: For those who believe breakfast shouldn’t be confined to any hour, keep an eye out for The Buttermilk Truck. Zagat declares this “the truck to chase,” but don’t forget to bring your Offer with you. $5 gets you $10 of chicken ‘n waffles, red velvet pancakes, fresh donuts and other breakfast favorites morning, noon, and (late) night.

Frysmith: This innovative food truck knows great things are worth doing twice—like deep-frying your french fries. Here they dole out crisp, twice-fried spuds that are meant to be meals, like the rave-worthy Rajas Fries loaded with steak, onions, chili, and cheese or the sweet potato Vegan Chili Fries. This here is your main course: $5 gets you $10 at Frysmith.

Be sure to subscribe to Google Offers Los Angeles so you don’t miss out on these fantastic offers. Foodies in San Diego and Houston: subscribe to Google Offers San Diego and Google Offers Houston, because Google Offers Food Truck Day will rolling into your cities soon!



Posted by Ellen Shen, Business Analyst, Google Offers

Read More

REI’s first daily deal is a success, thanks to Google Offers

People love saving money. According to eMarketer, almost 88.2 million people--or half of all U.S. adults who use the Internet--redeemed an online coupon in 2011, and this number should increase to 96.8 million by 2013. So it’s no wonder why so many companies, big and small, are using discounts, in the form of daily deals, to drive increases in sales.

In November 2011 Google Offers partnered with REI, the nationally loved outdoor retailer, to run REI’s first-ever daily deal and Google’s first-ever national offer: $15 for $25 worth of outdoor gear from REI.

Co-branded landing page used with marketing campaign to increase awareness of the offer

“REI was looking for ways to learn how we can use daily deals to drive the business during a non-promotional period, both within our stores and online, and a partnership with Google was a great fit,” said Teresa Harting, REI’s Marketing Manager. “We wanted to partner with a company that understood our brand and could manage it appropriately in the midst of a large-scale promotional announcement.”

In the weeks leading up to the offer, REI and Google worked closely to develop an offer that accurately reflected the REI brand. The companies also worked hand in hand to craft a well-executed pre-offer campaign that would drive interest and awareness among REI customers. The campaign, which ended on the date the offer ran, included the following tactics:

• A 10 day teaser campaign on Google’s GDN, which drove people to a co-branded landing page for the offer. 
• An email campaign sent to REI’s opted-in subscriber base and to Google Offers opted-in subscribers on the day of the offer. 
• REI Facebook and Twitter posts were published the day before the offer and the day of the offer.
• Facebook promotion on the REI brand page, including real-time interaction with customers to answer any questions about the offer. 

Email campaign sent to REI’s opted-in subscriber base

Beginning on November 3rd, the REI Google Offer ran for 24 hours and was purchased by nearly 90,000 people across the U.S. The one-day deal has driven a significant amount of sales, both online and offline, and the average order value exceeded REI’s already high expectations. Further analysis will continue through the end of the redemption period to understand the total business impact, but it’s clear that REI will continue to see a benefit from their Google Offer.

“Our objective in running a Google Offer was to understand if we could attract new REI customers and increase traffic to our stores and to our website. Additionally, we wanted to gain a better understanding around how daily deals work for REI and if it would yield similar or higher average order values across both new and loyal customers. We have seen strong redemption and are continuing to track the results through the end of the redemption period. Overall, we are happy with the results of our very first daily deal with Google Offers,” said Harting.

If you’re a merchant and are interested in running a Google Offer, please visit: google.com/offers/business. 

Posted by Robin Lien, Google U.S. Retail Team

Read More

Get 10% off Pinkberry with Google Wallet ‘til April 30

Who doesn't love frozen yogurt? We certainly do and we’re happy to announce that Google Wallet is now accepted at 69 Pinkberry stores across the U.S. You can also use the Pinkberry Featured Offer in Google Wallet to get 10% off any one Pinkberry when you use your Google Wallet to pay. This offer is good for use at select stores until April 30, 2012.*

The popular yogurt retailer now accepts Google Wallet at select stores in New York, Los Angeles, Chicago, San Francisco and Washington, D.C., so now you can buy delicious and refreshing frozen yogurt with your phone. Yum!

To celebrate our partnership with Pinkberry we’ll be holding a free tasting event at several Pinkberry stores in the Los Angeles area. Come by to try out Google Wallet on Tuesday, March 20 from 11:00 a.m. to 7:00 p.m. at the following locations:

Santa Monica, 3rd Street Promenade
1456 3rd St
Santa Monica, CA 90401
Phone: (310) 394-4982

Burbank
120 E Palm Ave
Burbank, CA 91502
Phone: (818) 841-1981

Our partner ecosystem continues to grow, so visit our website for up-to-date information on retailers that accept Google Wallet. Google Wallet is available on the Sprint Nexus S.

Posted by Peggy Mangot, Strategic Partnership Management

*This offer is only valid for redemption with Google Wallet via NFC. Not valid on paper or non Google Wallet phones. Single use only and non-transferable. Cannot be combined with other offers. Valid at participating locations in LA, SF, NYC, DC and CHI until April 30, 2012.

Read More

Working with 30 deal experts to bring you more great offers

Matching you with the deals that you want is our focus, but we can’t do it alone. That’s why we’re working with a select group of deal provider partners -- including 11 new partners that we’re announcing today -- to bring you more of the greatest deals out there. Also, we’re expanding the availability of all of our partners’ deals to four new cities including: Austin, Houston, Philadelphia and Miami.

This means subscribers in 23 of the 40 cities where Google Offers is available now have access to more deals each day, from both Google and our partners, in a single place. Whew! That’s a lot of deals! But don’t worry, we'll only send you the best deals in your area, in one email a day. And if you take the Google Offers personalization quiz, we'll send you deals that match your interest too.

Our newest partners bring a unique variety of deals to the Google Offers platform. They include: 8Moms, APDailyDeals, AT&T Interactive, Boston.com, DailyDeals.com, DoubleTakeDeals, Half Off Depot, Morgan’s Deals, Savored, Signpost and Urban Dealight.

Learn more about Google Offers and subscribe by visiting: www.google.com/offers. If you are a deal provider and are interested in partnering with Google, please get in touch with us via our partner program form.

Posted by Ji Yang, Software Engineer, Google Offers

Read More

Join us for a Google+ Hangout: ‘Using Google client libraries to submit product data’ on March 28, 2012 at 10:00 a.m. PT

For all you retailers already using the Content API for Shopping or looking for a way to automate your product data upload to Google, we’ll be hosting a technical webinar in a Google+ Hangout. Join us for “Using Google client libraries to submit product data," on March 28, 2012 at 10:00 a.m. PT. 

This webinar is for those interested in getting up and running with the Google Content API for Shopping without worrying about constructing XML or figuring out how to make an HTTP request in your language of choice. We’ll show you how to leverage open source client libraries written by Google engineers so you can focus on the important stuff: your product data.

In this 60 minute session, we'll cover the following:

• The way a product is represented and sent with the API
• Using batch requests to send multiple product updates at once
• Writing and running code to insert your product data
• Q&A with Google Product Search team members

Register now for the webinar with your Google+ account, and you’ll receive an invitation to join the Google+ Hangout in your stream on the day of the hangout. To add a reminder to your calendar, click the link below.



We hope to see you there!

Posted by Daniel Hermes, Commerce Developer Relations Team

Read More

Merchants: Get deeper insight into your product performance on Google Product Search

We frequently hear from merchants that data is gold - especially when that data provides insight into the performance of their products and their customers’ buying habits. We’ve listened to the feedback, and today we’re rolling out the first in a series of improvements to Google Merchant Center to put more data in the hands of merchants.

Starting today, retailers who submit product feeds to Google Product Search can view more detailed product performance data directly on the ‘Performance’ tab of their Google Merchant Center account.

In addition to seeing clicks on all products in aggregate over a specified period of time, merchants can now drill down to view click metrics for specific product categories, brands, condition and country. With these tools, it’s easy to compare the performance of different types of products, brands, and more to assess how you’re doing and identify areas that may need additional optimization.

With these improvements, merchants now have more detailed insight into product performance, allowing them make informed decisions about their business and drive increased ROI. We’re continually working to improve the Google Product Search experience for merchants and more tools are on the way. Check back soon for updates!


Posted by Mayuresh Saoji, Senior Product Manager, Google Merchant Center team

Read More